LCD TV is regarded as the most powerful successor organic EL TV faces turning point. Panasonic organic EL panel production plan postponed until after the year 2015 from the year 2016 . Sony to freeze the development of organic EL TVs , Samsung Electronics also decided to suspend investments. The reason is that because the major manufacturers to cut production costs difficulties , as well as high-definition " 4K " LCD TV prices decline, is difficult for consumers to be able to accept delivery of goods .Panasonic has developed a printing technique using an organic EL material is coated on the panel to the production technology , the technology is referred to as " printing ." 2012 Panasonic and Sony launched the joint development of organic EL panels , but at the end of 2013 lifted the partnership. After Panasonic for medical and other areas developed , the original plan for the year 2015 started volume production. However , progress has yet to cut manufacturing costs , currently estimated selling price of organic EL TVs 55 inches at 100 million yen or more . On the other hand , in the appliance discount stores, 30 to ¥ 400,000 can buy a clear definition of 4K LCD TV. Since it is difficult to promote to consumers the price difference between organic EL TVs with considerable added value , Matsushita decided to postpone until after the 2016 production year .Sony will freeze the commercialization of the development of organic EL TV. 2007 Sony achieved the world's first commercially available ( 11 inches ) , but in the future will focus on the development of medical institutions for television and commercial organic EL TV. Sony will push the cost of 10 consecutive years of losses in the TV business cuts , on the other hand will hold a 20% expansion in the global market share of the product line 4K LCD TV. According to a statistics, in 2013 global shipments of organic EL TVs for 4000 . Spring 2012 only reached the predicted value ( 250,000 units ) of 1.6%. NPD Display Search Japanese company vice president , said an analysis of Torii Shou "With the decline in LCD TV picture quality improvement and price advantages of organic EL TVs gradually disappear ."Samsung scheduled the first 14 years of new features organic EL panel production line, but decided to suspend the investment plan , the principles of the new product launch will be delayed . In addition to allegedly selling price of organic EL TVs 55 inches up to about 1.5 million yen of the price of reasons, part of the screen seems to have appeared in the deterioration of the quality problem . The company executives said , " regardless of the price or technically are looking to further improve ."With current manufacturing technology is difficult to produce large-size organic EL TV , the yield is very low organic EL TV panels . On the other hand , the price of 4K TV panels has dropped to the level of high-definition television panels close . The organic EL panel manufacturing costs are more than three times the LCD panel.