Mainland domestic and export demand is growing mobile phone market, mobile phone touch IC-related opportunities are also synchronized expansion. But, Taiwan-based touch IC suppliers face MediaTek's top technology reinvestment sinks, and after the merger Morningstar touch IC product line, up and down the attack from the mainland market strategy in the short term also had to split up, find another some niche products and markets work, the first time to avoid being caught wind day bargain Chi continent phone touch IC battlefield, throw good money after bad. Familiar with Morningstar pointed out, the Department of top and Morningstar self-assessment in 2013 in mainland China mobile phone touch IC market with market share of about 20 percent each, since the 2014's on the phone half the two teams touch IC shipments are still significant growth , order visibility all the way good, preliminary estimates suggest sink top and Morningstar in the mainland mobile phone touch IC market share should have been successfully merged more than half. Taiwan-based touch IC vendors point out that throughout the mainland mobile phone touch IC market is a killing field, as early as 2012 some small Chiduo touch screen mobile phone IC offer had fallen below $ 1, a large touch screen Chiduo IC quotation fell $ 1 mark in 2013, we are optimistic, we have to get into, we have a product in the end, has always been the kind of chip market will instantly mess the Red Sea. Taiwan-based first-line touch IC manufacturers point out that the mobile phone touch IC solutions for high learning curve to be able to successfully mass production, almost slavishly follow the customer in touch glass module side, the phone system side, solve all the Bug, be possible to start shipping. In recent years chosen to offer all the way in the mobile phone touch IC to kill, in a very hard under only one harvest, Taiwan-based touch IC suppliers enthusiasm has slowly reduced, or even change to go to other niche markets, no longer intends to using head-marketing strategy. Continental white card mobile phone industry more bluntly, the Department of the top science and technology has been planned in 2015 will be listed on the capital market in the mainland, will hope to score again had a higher level, plus the hand MediaTek Morningstar touch IC team, is also very active in Attacking market share in the United Nations Development Corps, under external force, other short-term domestic and foreign suppliers of touch IC living space will be much oppression.