With the continuous improvement of smart phone solutions, extensive use of a large hardware chip, market of smart phone has gradually gained popularity. Driven by the low-end smart phone, industry competition with the associated chip is increasingly fierce, the top chip manufacturers, for example, MediaTek and Spreadtrum are very positive about the low-end smartphone chip market, increased investment, they have introduced product fitted of the amrket, in the face of these two rivals for competition in the market, the chip giant Qualcomm can not sit back and began a return visit in the low-end smartphone market.Prior to seeing the best-selling low-end smartphone market, the chip maker, MediaTek, Spreadtrum have launched a variety of applications and products in the market, in the face of this phenomenon, as the chip industry leader,Qualcomm no longer sit lived, also launched the rapid development platform and ecosystem QRD which are very similar to "turnkey" from MediaTek ,also introduced two new smartphone solutions for the entire low-end smartphone market.It is reported that MediaTek and Spreadtrum are greatest at low prices for competing chips, compared to the chips launched by Qualcomm , prices of products from MediaTek and Spreadtrum are lower, the combination of experience of 40 nm Spreadtrum platform and the advantages of high integration, can significantly help reduce the cost of mobile machine; while chip solution of MediaTek is cheaper about 20% to 25% compared with Qualcomm, so it has strong competitive strength in the low-end smartphone market , for now, the two companies have underestimated the intensity of competition.The chip manufacturers are committed to reduce production costs, competition has officially opened the curtain, technology and quality have become increasingly sophisticated ,chip market competition will evolve into more of the brand and price competition, along with the low-end smart phones are more popular in the market, in future chip market will be more fierce.