The world's largest home appliance exhibition "Consumer Electronics Show (CES) was held on from January 10th to 13th in Las Vegas. The hot topic this year is OLED (EL, ElectroLuminescence) TV exhibited by South Korea's Samsung Electronics and LG Electronics.The TV is very good in determining the image contrast of black performance and thin, which is considered the most powerful candidate of the next generation of TV.The president of Panasonic ,Fumio Ohtsubo was asked about the measures to compete with OLED TV.OLED TV is concerned, and visitors even ignore the other display. Korean companies plan to launch this TV in various countries at the second half of 2012, the fastest is to put into the Japanese market in the same period. Korean companies account top two of the global TV market share, had also to try to break into the domestic faith "deep-rooted Japanese market.Due to sluggish sales, Samsung Electronics and LG Electronics forced to quit the Japanese television market in 2007 and 2008. Samsung plans to re-enter the Japanese market with the opportunity to introduce OLED TV. In 2010 sales of smart phones "Galaxy" in the Japanese market have smooth growth. Samsung will try to increase brand appeal, this marketing strategy is to promote sales of TVs and other products to the portable terminal in Japan.The first generation OLED TV of the two companies is 55 inch. According to U.S. research firm ,DisplaySearch predicts that the initial price was about 7100 to $ 8061 (about 44,700 to 5.08 million yuan). Although prices are 5.5 to 6 times higher compared the same-size LCD TV continued to decline, it is expected that within 2013 it will be reduced to about 3 times, in 2014 it will be reduced to about 2 times, in 2015 it will be reduced to approximately 1.7 times. While the spread narrowed to a certain extent, it is estimated that OLED TV will rapidly accelerate the popularity of pace. |
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Samsung Plans to Take OLED TV Into Japanese Market