According to the Asian economic reports from South Korea, the market of OLED (organic light emitting diode) display is growing at an alarming rate. The scale of the growth in the OLED world market last year reached 2.4 times of 2010, it is expected this year it will be increased by 2.5 times of the existing scale. Korea Display Industry Association said last year the OLED display market reached 37.0400 billion U.S. dollars, increased by 2.4 times year-on-year in 2010 (15.6900 million U.S. dollars).The dynamic (AM) OLED market size mainly used in smart phones and other small display increases to 33.6200 billion U.S. dollars from 12.4900 billion U.S. dollars, an increase of 2.7 times; manual (PM) OLED market size slightly increases to 3.4200 billion U.S. dollars from $ 320 million.The market research firm, Display Search predicted that the AMOLED market scale is expected to increase 2.5 times in the existing scale, to $ 81.7700 100 000 000, the PMOLED size of the market is expected to increase to $ 380 million.OLED display technology is different from traditional LCD (liquid crystal display) display, no backlight, it is of a very thin coating of organic material and the glass substrate, while there is a current these organic materials will be light,besides,OLED display screen can be lighter and thinner, larger viewing angle, and can significantly save power.Based on the above advantages, OLED is fast alternative to the LCD by the industry's attention.LCD size of the market last year is 1010.2800 billion U.S. dollars, a decrease of 6.3% compared with 1078.6300 billion U.S. dollars in 2010. The size of the OLED display of the Samsung mobile phone displays and other Korean companies last year increased 2.6 times than the one in 2010 (8.6900 billion U.S. dollars), reaching 22.7700 billion U.S. dollars, accounting for 61.5 percent of the world's scale of production.On the contrary, the scale of production of Korean LCD decreased from $ 34.94 billion in 2010 to $ 31.671 billion last year.South Korea's exports of the OLED display scale last year is 17.8100 billion U.S. dollars, a substantial increase from 6.6100 billion U.S. dollars in 2010.Samsung Electronics is planning to merge LCD Division with Samsung mobile phone display, this program is made based on the rapid development of the OLED market response measures.