A senior executive of Intel said the company is targeting strong growth of the automotive chip industry, because car manufacturer is expected to expand to seek integration of smart mobile devices and social networking services to the automotive functions."For us, because we are in the new industry, we will see very significant growth."vice president of Intel Architecture Business Group (IntelArchitectureGroup, IAG), Ton Steenman said in an interview with Reuters on Wednesday; the company creates a new global Automotive Center in Germany.Steenman pointed out that Intel's goal is to become a major supplier of the automotive information and entertainment (infotainment), but he would not comment on how much the market share the company prepares to win.To help the driver without hands off the steering wheel to make a call, or electronic equipment to find a way in unfamiliar places is growing rapidly due to the already high cost of technology has become standard in many consumer with.According to market research firm IHSiSuppli,car infotainment electronics equipment market is expected to reach $ 41.2 billion in 2016, this year's market size is estimated to be $ 33.5 billion.Steenman also mentioned that the car electronic devices are especially important for Chinese consumers, China has become the world's largest car market. Where people still think about the engine specifications and torque ,but in China it is more concerned about the car is equipped with electronic equipment and car connectivity. |
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Intel Aimes At Automotive Chip Industry