Bourns is a well-known manufacturer of electronic component, the company has a history for more than 50 years. The main products include automotive electronic components, circuit protection, magnetic and resistivity products, connectors, diodes, microelectronic modules, sensors, switches, transistors and thyristors, the products are widely used in automotive, industrial, medical, computer and peripherals, sound / image, communication, aviation and other fields.The company has complete production equipment which has 11 manufacturing facilities around the world,there are hundreds of sales offices, distributors, agents. Faced with such a large sales system,the management should be focused on well.General Manager of Bourns Company in China,Kevin Lin shared their practical experience in channel management.In the Chinese market Bourns takes direct and indirect distribution with ratio 2:8, to take full advantage of distributor resources to provide customers with excellent localization services. Bourns has 10 distributors in China,not only including international authorized distributors and partners in China's domestic agents,but also customer cooperating with catalog distributors.In summary, the local Chinese distributor partner has a loyal, smart and wide connections, but the professional and technical aspects are weak, so we support to help distributors and local professional FAE team customers to solve technical problems. In addition, we will also arrange training courses for sales and product technology.