Under the leadership of the chairman of Seoul semiconductor,Shen Shiji, the company operating heats and lights, revenue growth within 10 years has nearly 10 times growth, the annual revenue is about to break through the $ 1 billion mark. Shen Shiji said that the LED has not yet invaded at home, the market has unlimited potential. Shen Shiji took over as chairman of Seoul Semiconductor 10 years ago,he is optimistic about the development trend of LED lighting technology from the traditional incandescent. He pointed out that this industry is more suitable for small and medium-sized enterprises due to the need of customization , although the price is a key factor, but the size of the company is not too much, but also has the advantage in meeting customer needs. For Seoul Semiconductor's Acrich technology brand, Shen Shiji pointed out that they pay much attentions to Acrich technology R & D , Acrich technology products is only half of the current traditional lighting products in the energy consumption , energy efficiency is as high as over 90 percent, much higher about 5 percent than the incandescent lamp .Shen Shiji said the next goal is to further enhance the brightness of the LED lights, while to low prices to make LED lights have same price with incandescent lamp, Seoul Semiconductor sets the revenue target of 100 million U.S. dollars in the brand Acrich . The LED size of the market in future, Shen Shij thinks LED has not scored average family, LEDs replace traditional Japanese incandescent lamp and fluorescent potential is enormous, in the trend consumer lighting to replace the LED ,Japan and the United States are leading.