As we all know, Apple has been leading in the field of smart phones and tablet PCs. It is reported that, until June 30th, selling of Tablet PC iPad is still hot, up to 17 million units, the chain grew by 44% , up jumped 84%. During the same period the sales of smart phone iPhone are 26 million, slightly lower than the one analysts expected, the chain fell 26%, but year-on-year is still up 28% . Overall, the revenue of company at the 3rd quarter reached $ 35 billion, a decline of 11%, year-on-year growth of 22%, although slightly less than expected $ 37 billion by analysts, but despite the downturn situation of the global economy ,the company continues to grow, and a net profit of $ 8.8 billion, is enough to make competitors envy. Under this situation, the market research company,IHSiSuppli predicts that semiconductor consumption of the Apple is up to $ 28 billion in 2012, still higher than 15% last year, much higher than other companies,not only to maintain champion status, and also distanced with Samsung living in the second,the company has only a slight increase of 0.4% over last year, taking into account a total of $ 14.9 billion. Apple's monopoly brings many competitive advantages, it won the right to talk with semiconductor prices, it guides product development direction and ensure the supply and marketing,it can promote advanced products with lower prices. IHS predicts that next year, Apple will continue to improve semiconductor consumption which is expected to grow 12%, is still higher than the other companies. In recent years, Apple will not only continue to improve its existing popularity of the product, and successfully invaded new areas such as television, and thus the company's leadership will not be shaken. |
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Apple Is Leading In Consumption Of World's Semiconductors