At the end of August, CEO of STMicroelectronics (ST) ,Carlo Bozotti said since 7 years for being CEO , the most significant change to bring is a "growth", "Less", that is to increase R & D investment and reduce manufacturing expenses for the ST team. After the global semiconductor industry experienced a severe recession in 2009 and strong growth in 2010, in 2011 market performance did not return to the normal track as expected, while in 2012 it is more challenging because of the weak global economy. On August 24, industry research firm ,IHS iSuppli cut estimated revenue of global chip makers in 2012,it will be less than originally expected growth of 3%, deteriorating to shrink 0.1%, this will be first time the semiconductor industry decreases in annual sales since 2009. In the downturn market , as the global semiconductor industry leader, ST is optimistic about future market . Carlo Bozotti said ST is of good sales performance in the first two quarters , delay the trend from the beginning of June, However, even in this situation, at the third quarter it is expected to remain qoq growth to reach 2.5%. In response to the difficult market situation, ST has established the world's top three strategic priorities, which improving market share is as a top priority. "We hope that at the second half of this year, the market share is beyond the level in the second half of last year", Carlo Bozotti said. ST's global strategy for the other two focus on sustainability: effective management of capital and assets to achieve financial stability in difficult times; digital consumer and wireless services. |
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